Why Young Mexicans Are Drinking Less

The data behind Mexico’s quiet shift away from alcohol —and the stereotype that refuses to die

Mexico is still widely imagined as a country that drinks heavily. A place of tequila shots, spring break debauchery, and endless nights designed for joy and escape.

But that image is increasingly out of sync with reality. Even as Mexico continues to be marketed abroad as a permanent party, something quieter and far more interesting is happening beneath the stereotype: Mexicans, especially the young, are drinking much less. And the reasons why challenge nearly everything outsiders think they know about Mexico.